A For Apothecary Natural Baby Skincare

About us

I battled with sensitive acne prone skin all my life and fell in love with the green beauty movement when I saw the amazing results on my face. I brought the idea of green beauty into baby skincare because my boys also suffered from eczema and I want to create a line of skincare free from potentially toxic ingredients that could disrupt hormones, trigger allergies or cause harm to the user and the environment. 

My skincare products are lovingly hand blended in my cozy lab-studio in small batches to ensure freshness. 

A few other stuff I rarely talk about but feel deeply for are under privileged children and environmental awareness. Behind each ingredient I choose is very purposeful - they have to be sustainable, environmentally friendly and work down a chain of farmers or suppliers that in turn create jobs. Perhaps some of these farmers have families, children to feed and hopefully, by creating a better environment, there's hope for their children to a better education and to fulfil their dreams.

A For Apothecary: honest, plant-based skincare for sensitive skin. We use natural and organic ingredients ethically sourced from around the world and using the wisdom of traditional apothecary and modern science, lock in the gentlest natural botanicals that work wonders for sensitive skin. 




Member of Female Founder Collective

Brand Commitment

7 ingredient commitment

We keep our formulations clean, not more than 7 ingredients in each product

Sustainably & ethically sourced from farm to bottle

Certified organic ingredients

Cruelty-free. We NEVER test on animals

Free from 26 skincare allergens listed in the

EU Cosmetic Regulation*

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