When I first envisioned Aura Serum, I wanted something that didn’t just “feel nice” on the skin. I wanted a serum that could restore the skin’s balance from within — because I’d seen so many products that only gave temporary relief to dryness, redness, or sensitivity.
Why It Was Created
As someone who has experienced postnatal skin changes, seasonal sensitivities, and the toll of Singapore’s hot, humid climate, I knew the struggle:
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Redness that never seems to go away
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A tight, dry feeling after cleansing
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Flare-ups after a long day outdoors
I wanted to create a serum that addressed the root cause — a weakened skin barrier and imbalanced microbiome.
The Research Process
We began with two non-negotiables:
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It must be safe for sensitive skin (no essential oils, no harsh preservatives).
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It must deliver visible results without irritation.
We worked with cosmetic chemists to study ingredients clinically proven to:
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Hydrate at a deep, cellular level
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Calm inflammation
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Strengthen the microbiome for long-term skin health
The Final Formula
After months of trials, Aura Serum was born — a lightweight, fast-absorbing, oil-free formula packed with oat probiotics, snow mushroom, aloe vera, floral hydrosols, and a gentle preservative system.
Aura is more than a serum — it’s a daily ritual of rebalancing, restoring, and revealing your healthiest skin.