

"For 8 years, I’ve obsessed over one thing: strengthening the skin barrier.”
Jingyi,
Founder & Formulator, A For Apothecary
Mom of Three
The A For Apothecary Promise
Bestsellers


Why I Started AFA
In 2018, my third baby had skin so reactive I couldn’t find a single product in Singapore that didn’t make it worse. So I started formulating in my own kitchen.
The first thing I made was Baby Balm. One jar that could handle nappy rash, eczema flares, dry patches and everything else his delicate baby skin threw at us. I knew what parenting through baby eczema felt like. The last thing an exhausted mother needs is a shelf of six creams and the mental load of deciding which one to reach for at 2am. So I made the one multipurpose jar that parents will safely reach for.
8 years later, Baby Balm is still our bestseller and still award-winning. A For Apothecary is still independent, still formulated in-house, still obsessed with the one thing that started it all: the skin barrier.
Yang Jingyi, Founder
Skincare
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NAKeD Cleansing Oil
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$33.00
$89.00
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$33.00
$89.00
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$33.00 $89.00 - Regular price
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$33.00 $89.00
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Rose Glow Elixir
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$53.00
$137.00
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$53.00
$137.00
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$53.00 $137.00 - Regular price
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$53.00 $137.00
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Aura Skin Reset Concentrate
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$55.00
$143.00
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$55.00
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$55.00
$143.00
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$55.00 $143.00 - Regular price
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$55.00 - Sale price
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$55.00 $143.00
- Regular price
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$33.00 $89.00 - Regular price
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- Sale price
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$33.00 $89.00
- Regular price
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$53.00 $137.00 - Regular price
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- Sale price
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$53.00 $137.00
- Regular price
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$55.00 $143.00 - Regular price
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$55.00 - Sale price
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$55.00 $143.00
Babies & Kids
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Original Multi Purpose Baby Balm
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$32.00
$65.00
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$32.00
$65.00
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$32.00 $65.00 - Regular price
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$32.00 $65.00
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Organic Colloidal Oat Bathsoak
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$36.50
$71.50
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$36.50
$71.50
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$36.50 $71.50 - Regular price
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$36.50 $71.50
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Original Multi Purpose Baby Balm
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Regular price
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$32.00
$65.00
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Regular price
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Sale price
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$32.00
$65.00
- Regular price
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$32.00 $65.00 - Regular price
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- Sale price
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$32.00 $65.00
- Regular price
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$32.00 $65.00 - Regular price
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- Sale price
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$32.00 $65.00
- Regular price
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$36.50 $71.50 - Regular price
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- Sale price
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$36.50 $71.50
- Regular price
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$32.00 $65.00 - Regular price
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- Sale price
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$32.00 $65.00
Testimonials
Josephine"Hi just wanna drop a message to say thank you for the amazing products. I was hesitant to use oil-based products on my face as it is quite sensitive. But i started AURA and i notice my skin is getting healthier each time i use it, with less redness and much more moisture and firmness. I have also started on Naked and love its gentle removal make up process. Cant wait to slowly try other products by you. Thank you once again!"
Vanese"This is the best product for insect bites. Love that the balm is made from natural ingredients and it's safe to use on sensitive skin & for kids! I'm so happy to have found this, my daughter and I don't have to experience dark marks left by mozzie bites now. It helps to calm down the redness and stop the itchiness immediately. We can't live without this as it's really good and effective."
Vanessa"Hello! Just wanted to drop a note to share how amazing the rose glow elixir has been for my skin! I love how gentle it is even though it’s an oil and contains Vitamin A. After using it, my skin is really more glowy and it shows even through my make up! Thanks for making this product! It has totally won me over and I’ll be purchasing this regularly from now on! :) I highly recommend giving this star product a try! It’s truly a great combination of great ingredients :)"
Wai"My baby’s skin gets red and blotchy whenever I use baby shower gels. When I tried the colloidal bath soak, it calms my baby’s sensitive skin leaving it supple and smooth. Having to deal with chronic eczema on my hands, bath time for my baby with the colloidal bath soak doesn’t further aggravate my condition."
Jean"My daughter had a skin issue on the face that couldn't go away for 2 months, despite steriods and anti-fungal cream. After 2 weeks of applying the balm, the skin issue has gone away. Thanks so much!"
Eileen"Love the naked cleansing oil! It cleanses so well and also helped to remove an oil bump clog that was on my forehead for weeks! Face feels very clean and bright and doesn't feel dry after using the cleansing oil."
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