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A For Apothecary

Gentle Beginnings Baby Bundle

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Our Gentle Beginnings Baby Bundle is here to welcome baby into our amazing world. 

To fuel his curiousity, to soak in the warmth of parents' love, to enjoy the feel of a warm bath, sounds of water running down his back & to hear the soothing sound of his mom and dad as they massage him.

To know that they are loved.

This bath and light moisturiser bundle has only 3 ingredients in all - colloidal oats, jojoba oil & oat ceramides!

You won't find another cleaner skincare set than this.

In fact, it's all you need to care for your newborn's delicate sensitive skin.

A newborn baby's skin is very thin, hence more prone to irritation. We use a age-old traditional oat bath, but back it with science by giving you clinically tested pharmaceutical grade colloidal oats that gently cleanses baby's hair, face & body, without stripping it's natural protective skin barrier.

Baby massages after bath helps to soothe baby, promote parental bonding and moisturises baby's skin at the same time.

Our baby massage oil is made from sustainable jojoba oil from the Negev desert, infused with active oat ceramides to help nourish and replenish baby's skin lipids.

Jojoba oil is one of the gentlest baby oils as mimics our natural skin's structure unlike any other plant oils.

As always, our products are free from fragrance, essential oils, mineral oils, parabens and all the unnecessary skin allergy triggers.

Gentle Beginnings Bundle consists of:

1. Colloidal Oat Bathsoak Jar 150gm

2. Baby Massage Oil 100ml

Key ingredients

Oats, or Avena sativa, has been used throughout history to treat topical ailments for a wide range of skin concerns.

Soothes and relieves redness, itching and minor skin irritations caused by eczema or skin rashes.

Studied by the FDA as a skin protectant. Reduces TEWL and effectively forms physical barrier on the skin surface.

Oat COM has effective reparative properties due to a typical beta glucan content of 5-6%.

How to use

Add 1-2 tablespoons of colloidal oat in a warm (around body temperature) bath and soak for 10-15 minutes. You can use a washcloth or sponge to cleanse baby's hair, face and hard to reach areas.

Do not oversoak.
Our formula is rinse-free hence there is no need to wash away the colloidal oat water.

Pat skin dry.
Apply Baby Massage Oil after the bath to lock in moisture.

Full ingredients list

Colloidal Oat Bathsoak:
100% Ecocert Cosmos certified organic Avena Sativa (Oat)

Baby Massage Oil:
Simmondsia Chinensis (Jojoba) seed oil*, Avena Sativa (Oat) kernel oil^
* certified organic
^ Ecocert natural product 

  • Hurry, only 5 items left in stock!
Gentle Beginnings Baby Bundle
Gentle Beginnings Baby Bundle
Gentle Beginnings Baby Bundle


How Clean Are Your Formulations?

We strive to source our ingredients that's certified organic and natural, approved under EU's cosmetic standards.

Our policy is 100% transparency in our formulations, giving you our full ingredient list with nothing to hide.

Will Your Products Work For Me?

As with all skincare, it does not work with 100% of the world's population as our skin is unique, with it's own unique preferences and microbiome balance.

However, we do understand skin science. Our products are formulated to work on sensitive skin. Through clinical trails, 8 out of 10 came back with positive results.

We do sell travel sizes which is great way to try out our products with minimal commitment.

What Is The One Product You Will Recommend?

For adults looking to improve their skin condition, I'll 100% recommend our Aura Serum. It's a wonderful compliment to your existing skincare routine. Aura helps balance your skin microbiome, restoring skin's healthy barrier.

For kids & babies, our Multitasking Baby Balm is trusted & loved by Moms. Whether it's eczema, rashes, cradle cap, diaper rash, it works gently and wonderfully to soothe skin. Gentle to apply from head to toe! The perfect multitasker for your nursery.

AFA Promise

  • Sustainably Sourced

    From women-led communities to small farms to ethically processed ingredients, we make sure our ingredienst are ethically sourced.

  • Zero Nasties

    No nasty stuff that are flagged by EU Cosmetic Standards, the highest standard in the world. As of today more than 2000 skincare ingredients are banned by EU Cosmetic Regulations.

  • 100% Transparency

    All our ingredients are fully listed. We have nothing to hide.

  • Made with love

    Our skincare are made in-house. Which means we do not out source our production. This gives us full control over our ingredient source and formulation process.